Manager, Customer Experience Marketing

What are your contributions to the team?

• Lead a team in the development and execution of the annual customer marketing strategy to support the growth of Customer Services & Support.
• Work with cross-functional teams, to develop and implement a world-class customer experience that will strengthen the Bombardier Business Aircraft brand, improve market perception, and drive new and repeat business using innovative marketing solutions.
• Develop and execute marketing strategies and campaigns such as email, search engine marketing, social and cross-media advertising that incorporate strong analytical measurement capabilities and supports the growth and promotion of Bombardier Customer Services & Support.
• Optimize the mix of marketing & communications channels to achieve strategic objectives.
• Suggest innovative solutions to communicate with the industry’s core audience.
• Lead the governance for major marketing projects through rigorous project management, regular meetings with different management levels of the Marketing and Customer Experience organizations.
• Implement a tracking and reporting strategy to analyze campaign performance.
• Support Bombardier revenue objectives through the execution of marketing strategies to help drive lead generation activities.
• Develop strong relationships with Bombardier executives & other key stakeholders within the organization.
• Evaluate campaign analytics to analyze KPIs, identify end-user patterns and make recommendations to continually improve campaign effectiveness.
• Manage the budget for the Customer Experience Marketing team through robust invoice, accrual and chargeback management. 
• Manage and collaborate with key partners and suppliers (agencies, consultants, translators, copy editors, etc.)
   

How to thrive in this role? Skills, knowledge & experience:

• You have a bachelor’s degree (BA/BSc) in marketing or a related field. 
• You have a minimum of 10 years of experience developing, implementing and leading marketing strategies in a large organization
• You have experience managing a team.
• You have the ability to interact effectively with a variety of external and internal contacts and team members 
• You are an expert in written and verbal communication and interpersonal skills in English and French (Quebec). 
• You have experience working in Customer Services or Aftermarket business.
• You have change management experience.
• You are highly organized and able to juggle multiple priorities in a fast-paced and stressful environment.
• You have strong Project Management skills.
• You have strong business and financial acumen.
• You have advanced budget management & reporting skills.
• You have solid leadership skills and an ability to work in an extended team across business functions/units.
• You have strong stakeholder management skills.
• You are comfortable coaching, advising and challenging members of senior management.