Marketing Development Analyst - Marketing Cloud

Job Title:

Marketing Development Analyst — Marketing Cloud & Audience Segmentation

What are your contributions to the team?

As a Marketing Development Analyst, you will power Bombardier’s digital client outreach engine by enhancing how we segment, target, and deliver communications within Salesforce Marketing Cloud (SFMC). You will also play a critical role in supporting Sales, fueling Marketing’s campaign ideation, and driving organizational adoption of Marketing Cloud tools and best practices.

Marketing Cloud Operations & Audience Segmentation

• Build, maintain, and optimize data extensions, segmentation logic, contact attributes, and journey rules in Salesforce Marketing Cloud.
• Own the end-to-end email deployment process—data prep, segmentation, QA, approvals, sending, and reporting—ensuring precision and compliance.
• Improve system efficiency by optimizing automations, reducing manual work, and scaling operational workflows.
• Ensure strict adherence to privacy, consent, and communication governance.
• Work with Marketing, Communications, Sales, Customer Experience, Digital/IT, and Legal as required to deliver compliant, timely, and relevant communications.

Marketing Cloud Organizational Enablement

• Act as an internal champion of Salesforce Marketing Cloud, promoting best practices, governance, and operational excellence across the organization.
• Train and coach stakeholders on SFMC capabilities (segmentation, personalization, automation, reporting) to broaden adoption and elevate maturity.
• Develop documentation, how-to guides, and recommended practices to improve consistency and reduce errors in digital communication processes.

Insights, Analytics & Campaign Ideation Support

• Provide audience insights, engagement data, and performance trends to Marketing teams to help shape campaign concepts, timing, and targeting strategies.
• Conduct ongoing data quality checks and analyses to identify new segmentation opportunities, under-reached audiences, and list growth strategies.
• Create dashboards or extracts to communicate meaningful trends that support decision-making and long-term planning.

Sales Partnership & Alignment

• Act as a liaison to Sales, translating business needs into segmentation requirements, audience logic, and deployment plans.
• Provide Sales with clear reporting on communication reach, coverage, and engagement to support customer follow-ups and pipeline initiatives.
• Ensure Marketing Cloud activities are tightly coordinated with Sales calendars, event cycles, customer meetings, and territory strategies.
• Support additional parallel Sales analytics activities as required for the team related to market performance, customer base and pipeline.

What success looks like

• Increased Marketing Cloud adoption and capability across departments.
  
• Improved audience accuracy and reduced segmentation errors.
  
• Faster, more reliable communication deployments supported by efficient workflows.
  
• Stronger Sales alignment through actionable insights and better audience coverage.
  
• Enhanced marketing ideation enabled by audience insights and engagement trends.

How to thrive in this role?

• Bachelor’s degree in Marketing, Communications, Analytics, IT, Business, or related field.
• 3–7 years of experience in email marketing operations, Marketing Cloud, CRM/marketing automation, or other relevant domains.
• Hands-on proficiency with Salesforce Marketing Cloud (Email Studio, Automation Studio, Journey Builder, Data Extensions) is ideal.
• Strong data analysis capabilities (segmentation logic, data cleaning, reporting).
• Comfortable navigating and learning multiple technologies quickly; adaptable to evolving digital tools.
• Demonstrated proactivity, problem-solving ability, and ownership mentality.
• Strong communication skills and ability to collaborate with stakeholders at all levels, including an internationally based Sales team.
• Excellent organizational skills; ability to manage multiple priorities in a fast-paced environment.
• Written and oral Mastery of the English language required. Additional languages are an asset.
• Experience with Salesforce (Sales Cloud, Service Cloud, Data Cloud, etc.) is an asset.
• Familiarity with marketing analytics dashboards and processes (Power BI, Tableau, Datorama, SQL, or similar), is an asset.