Regional Senior Advisor Marketing - Europe & UHNWI

Date: May 27, 2024

Location: Westerham, GB, TN16 3BN

Company: Bombardier

Bombardier’s Business Aircraft London Service Centre in Biggin Hill is part of an award-winning network and is the flagship of Bombardier’s European operation. This Base and Line Maintenance Centre is the fastest-growing Service Centre in Europe and the largest Business Aircraft OEM in the UK. The facility has the capabilities to perform an array of maintenance checks, modifications and upgrades all from this site. Only 14 miles from London, Bombardier’s Biggin Hill Service Centre is ideally located to support operators in the UK region and beyond.

In your role, you will

•    You will develop, manage, and activate strategic planning initiatives and budget for marketing brand activities in Europe (i.e., industry events, advertising, sponsorships, media outreach and customer newsletters, etc.) to increase brand awareness and sales interest for Bombardier and its products, working closely with regional sales team
•    You will be the reference person for the ultra-high net worth indidivuals for the entire communications, marketing and public affairs function, fully understanding the audience and sharing insight to design the appropriate marketing strategy.
•    You will drive the strategy in support to the Biggin Hill Service Center as well as support the local General Manager of the site
•    You will work closely with the Marketing and Communications teams from Montreal Headquarters to ensure cohesion of marketing efforts and regionalizing relevant content, sharing pertinent information with regional sales team
•    You will actively support marketing, communications, and sales requests for translations of sales briefings, website content, collateral and videos working closely with a regional agency for activation and implementation
•    You will lead the activation of WeChat content to support Bombardier’s social media strategy, working closely with Digital Marketing team at Montreal Headquarters
•    You will independently coordinate on large and medium-scaled events, from overseeing logistics, securing venue, managing guest list, coordinating with vendors, creating content and onsite event support
•    You will support the local Monaco team for on site events from the Sales office
•    You will support regional sales team with bespoke customer and prospect experiences (i.e., demonstration flights, hospitality events, merchandising, and other ad hoc requests)
•    You will provide regular, timely and factual reports to Director, to monitor progress and measure ROI
•    You will accurately forecast and manage budget expenditures related to all regional marketing activities
•    You will maintain an inventory and directory of sales support materials (physical and digital) making sure all resources are accurate and current while coordinating new material creation as needed
•    You will proactively nurture and build relationships with suppliers, venues, and other industry contacts to craft and implement creative and logistical aspects for marketing strategy
•    You will provide recommendations and in tools to optimize brand awareness and sales objectives in region
•    You will become the expert and person of reference for market intel as it pertains to Europe, main contact for Europe Sales Team (Sales Directors and Regional Vice President of Sales) and regional agency to support selling environment in region

Bombardier is looking for someone passionate about marketing and events, who will work to enhance the brand in Europe, supporting regional sales objectives. This person will also be responsible to develop and drive the strategy for the ultra-high net worth individuals who are a key segment of our customer base. A successful candidate will have a good understanding of this category of customers and will be experienced in regional marketing strategy, event management and digital marketing activation, working closely with the regional sales and digital marketing teams. The Regional Marketing Advisor, Europe, will report into the Marketing Director and will be based in Europe.

As our ideal candidate

•    You have a bachelor’s degree, preferably in business/marketing/communications
•    You have 5+ years Marketing, Advertising and/or Sales experience in aviation and/or luxury good marketing
•    You have a good understanding of the ultra-high net worth individuals to drive a tailored marketing strategy 
•    You are fluent in English and French (both written and spoken), other languages would be an asset
•    You have a solid understanding of brand strategy as well as proficiency with social media, notably WeChat
•    You must be able to work independently, as well as part of a cross functional marketing team, and must be skilled at managing multiple stakeholders across different time zones.
•    You have experience in managing multiple projects simultaneously, applying a methodological approach and diligently managing timelines and budgets, communicating regularly to maintain momentum and mitigate risks
•    You have great organizational, time management, critical thinking, and problem-solving skills coupled with a creative mindset
•    You have strong interpersonal skills and professional presence necessary to interact with internal and external stakeholders, including senior leaders
•    You have the availability and confidence to travel independently regionally and internationally, potentially to less travelled locations. A certain amount of physical or repetitive work may be required in some cases.

Bombardier is an equal opportunity employer and encourages persons of any race, religion, ethnicity, gender identity, sexual orientation, age immigation status, disability or other applicable legally protected Characteristics to apply.

Whether your candidacy is moving on to the next step of the hiring process or not, we will keep you informed by email or by phone.
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